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Driving Commercial Power,
Scaling Fleet Growth.

How Welfare Digital transformed Jai Ganesh Ashok Leyland's online presence, generating 620+ qualified commercial vehicle leads through targeted video production and performance marketing.

3.4M+
Reach
24.2K+
Engagements
620+
Qualified Leads
4.1L+
Impressions
Jai Ganesh Ashok Leyland Commercial Vehicles Showcase
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CLIENT
Jai Ganesh Ashok Leyland
LOCATION
Gujarat, India
INDUSTRY
Commercial Vehicles & Fleet
DURATION
6 Months
OBJECTIVE
Scale digital visibility, generate targeted commercial fleet inquiries, and position as a premier Ashok Leyland dealership.
WELFARE DIGITAL × COMMERCIAL AUTOMOTIVE
ASHOK LEYLAND CASE STUDY
01 — THE AUTOMOTIVE CHALLENGE

Commercial heavy transport
relied on old offline channels.
Digital was underutilized.

Fleet buyers and transport operators were shifting to mobile video research, but traditional dealerships lacked strong digital content and direct lead funnels.

  • —Traditional Offline Sales Reliance
  • —Low Digital Inbound Enquiries
  • —High Commercial Market Competition
  • —Unstructured Content Strategy
  • —Untargeted Fleet Buyer Reach
  • —Lack of High-Impact Video Showcases
Jai Ganesh Ashok Leyland Dealership Showcase
02 — Content Production

Six high-impact reels. Built for fleet buyers.

Instagram
Ashok Leyland Heavy Truck Launch
W
@jaiganesh.ashokleyland
Reel 01

Ashok Leyland Heavy Truck Launch

Creator: Jai Ganesh Team

Reach
480K+
Views
1.2M+
Engage.
9.2%

Power, payload capacity, and high-torque engine showcase.

Dealership Fleet Delivery Event
W
@jaiganesh.ashokleyland
Reel 02

Dealership Fleet Delivery Event

Creator: Welfare Digital

Reach
390K+
Views
890K+
Engage.
8.7%

Key handover celebration with commercial fleet owners.

Tipper & Haulage Performance
W
@jaiganesh.ashokleyland
Reel 03

Tipper & Haulage Performance

Creator: Jai Ganesh Team

Reach
520K+
Views
1.4M+
Engage.
11.1%

Extreme terrain haulage capability and fuel efficiency breakdown.

Fleet Owner ROI & Testimonial
W
@jaiganesh.ashokleyland
Reel 04

Fleet Owner ROI & Testimonial

Creator: Welfare Digital

Reach
340K+
Views
760K+
Engage.
7.9%

Real business impact & mileage benefits shared by transport operators.

Express Financing & Scheme Offer
W
@jaiganesh.ashokleyland
Reel 05

Express Financing & Scheme Offer

Creator: Jai Ganesh Team

Reach
410K+
Views
980K+
Engage.
9.5%

Flexible down payment plans and quick loan approvals for truckers.

Highway Performance Showcase
W
@jaiganesh.ashokleyland
Reel 06

Highway Performance Showcase

Creator: Welfare Digital

Reach
610K+
Views
1.6M+
Engage.
12.3%

Long-haul highway driving comfort, cabin acoustics, and safety features.

Click any reel card to play video embed
03 — Case Study Framework

Engineered for conversions.
Commercial vehicle marketing with real ROI.

01
Discovery & Audit
Understanding audience, market positioning, and current digital gaps to build a growth foundation.
02
Strategy & Positioning
Crafting targeted visual messaging and lead channels aligned directly with core commercial goals.
03
Content Production
High-impact video shoots, showcase reels, and polished branding collateral designed for conversions.
04
Campaign Execution
Launching Meta & Google performance marketing with real-time budget optimization.
05
Lead Generation
Capturing high-intent buyer inquiries, streamlining lead response, and driving direct sales pipeline.
06
Performance Tracking
Continuous metric monitoring—tracking reach, CPL, ROAS, and conversion quality.
07
Business Scale
Translating online visibility into physical dealership visits, enterprise sales, and market authority.
08
Continuous Optimization
Iterative testing of ad creative, audiences, and content hooks for sustained long-term growth.
04 — VISUAL SHOWCASE

Commercial transport required robust visuals, power metrics, and trust.

We highlighted engine durability, payload advantages, financing plans, and customer deliveries through cinematically shot video content.

  • Traditional Offline Sales Reliance
  • Low Digital Inbound Enquiries
  • High Commercial Market Competition
  • Unstructured Content Strategy
  • Untargeted Fleet Buyer Reach
  • Lack of High-Impact Video Showcases
Showcase 1
Showcase 2
Showcase 3
Showcase 4
Showcase 5
Showcase 6
05 — The Results

Quantifiable growth for Jai Ganesh Ashok Leyland.

5.8M+
Total Reach
24.2K+
Engagements
620+
Commercial Leads
4.1L+
Impressions

By combining authentic video content with strategic Meta performance marketing, Jai Ganesh Ashok Leyland established market leadership in commercial vehicle inquiries across Gujarat.

06 — Got a project in mind?

Ready to scale your dealership?
Let's Connect.

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Commercial AutomotivePerformance MarketingSocial MediaVideo ProductionLead Generation